Tecate is a Mexican lager brand originating from Tecate, Baja California — a border town whose name the brand proudly bears. Founded in 1944, Tecate became one of the first beers in Mexico to be sold in cans, and the can has remained central to the brand's identity. Now owned by Heineken through its Cuauhtémoc-Moctezuma subsidiary, Tecate Light delivers a crisp, clean lager experience with fewer calories. Tecate is a major sponsor of boxing and is deeply embedded in Mexican-American culture, particularly in the Southwest United States where it's enjoyed at sporting events, taquerias, and backyards.
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