Smirnoff Ice is one of the original and best-selling flavored malt beverages in the world, launched in the UK in 1999 and the US in 2000 by Diageo under the Smirnoff brand. With a crisp lemon-lime flavor, a light effervescence, and a smooth 4.5-5% ABV, Smirnoff Ice quickly became a phenomenon among young adults and is often cited as the product that launched the modern alcopop category. Available in multiple fruit-forward flavors including mango and watermelon, Smirnoff Ice remains one of the most recognizable and widely distributed FMBs in the world.
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