Happy Dad Hard Seltzer was launched in 2021 by NELK Boys, a popular Canadian-American YouTube and media group. The brand was created to capture the fun, high-energy spirit of their fanbase with a clean, refreshing hard seltzer at 5% ABV. Available in a variety of fruit-inspired flavors including fruit punch, grape, and iced tea, Happy Dad quickly became one of the fastest-growing hard seltzer brands in America. With strong social media marketing and celebrity co-signs, Happy Dad has achieved remarkable distribution in a short time, resonating especially with young adult consumers.
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